This book examines the global impact of Agenda 2030, adopted by the United Nations in 2015, which introduced 17 Sustainable Development Goals (SDGs) to tackle pressing challenges such as poverty, climate change, and inequality. It explores how governments, corporations, universities, and civil society have integrated the SDGs into policies, initiatives, and rankings, shaping international aid priorities and economic strategies. The analysis highlights the role of culture—both tangible and intangible heritage—in sustainable development, emphasizing how global crises, including the Covid-19 pandemic, have accelerated the urgency of implementing these goals. Through a critical lens, the book investigates whether current economic systems and institutional frameworks can genuinely achieve inclusive and sustainable change.