This collection documents the proposal for establishing a Mass Media School in Namibia to address the country’s critical shortage of professionally trained media practitioners. The proposal outlines motivations for creating a nationally and regionally relevant media training institution, discusses Namibia’s unique media landscape, and highlights the potential for international collaboration and recognition. It further details the proposed scope of training ranging from print and electronic media to public service journalism, public relations, and advertising and emphasises the importance of structured, long‑term capacity-building to strengthen democratic communication and support the broader Southern African region.