UNAM Press held a pre-launch event for The Bushman Myth Revisited: Genocide, Dispossession and the Road to Servitude, an extensively updated edition authored by Prof. Robert J. Gordon. The publication challenges inherited colonial narratives and examines the enduring historical trauma of San communities in Namibia. The book contextualizes local experiences within global frames of settler colonialism and genocide, fostering scholarly reflection and public discourse. UNAM Press Publisher Ms. Naitsikile Iizyenda emphasized the work’s intellectual honesty, while Prof. Gordon traced the evolution of his research and its ethical imperative.