The strategic methods of communication involved in running exhibition for industrial and business organizations

Abstract

Abstract by author:

The study revealed the strategic methods of communication that works effectively before and during exhibition, contributing to the success of the organization's participation. The outcome of this study will help other organizations that are struggling in exhibition and those that want to exhibit in the future to learn the best and effective way to put into consideration when planning for exhibitions

The study concluded that organization with well-designed exhibition booth and attractive display receives more visitors than an ordinary stand. Further more organization's that promote its participation through media and press publicity receives more visitors than those that use any communication channel to invite their market

The stores with visual displays, attractive features and a good design attracted more visitors then those without any normal store. This hypothesis was tested by the study through interview questionnaire method to the ten award winning organizations that performed well in 2003 exhibition. The results of this study, its implications and limitations are discussed further in this chapter 3 and chapter 4