The attitudes of students on brands, fashion and advertising select="/dri:document/dri:meta/dri:pageMeta/dri:metadata[@element='title']/node()"/>
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| dc.contributor.advisor | Mchombu Kingo | en_US |
| dc.contributor.author | Mvula Toivo T | en_US |
| dc.date.accessioned | 2013-07-02T14:10:19Z | |
| dc.date.available | 2013-07-02T14:10:19Z | |
| dc.date.issued | 20031100 | en_US |
| dc.identifier.uri | http://hdl.handle.net/11070.1/4249 | |
| dc.description | Includes bibliographical references | en_US |
| dc.description.abstract | Abstract provided by author: | en_US |
| dc.description.abstract | Using a questionnaire survey with a sample of 100 respondents, conducted at the University of Namibia, the study was set to investigate the perception of students on advertising, fashion and brands | en_US |
| dc.description.abstract | The research study discovered that students have a broad knowledge on advertising and its selling tactics. The study also found out that students perceive advertising, most specifically fashion advertising in a positive light rather than as victims of its advertising methods | en_US |
| dc.format.extent | 54 p | en_US |
| dc.language.iso | eng | en_US |
| dc.subject | Attitudes | en_US |
| dc.subject | Advertising | en_US |
| dc.subject | Youth | en_US |
| dc.subject | Fashion | en_US |
| dc.title | The attitudes of students on brands, fashion and advertising | en_US |
| dc.type | thesis | en_US |
| dc.identifier.isis | F004-199299999999999 | en_US |
| dc.description.degree | Windhoek | en_US |
| dc.description.degree | Namibia | en_US |
| dc.description.degree | University of Namibia | en_US |
| dc.description.degree | BA Media Studies and Fashion Design | en_US |
| dc.masterFileNumber | 2577 | en_US |
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