Implications of gender bias in traditional media on the Namibian identity.

Abstract

Abstract Recent studies have shown that our lives are somewhat influenced by what we encounter on a daily basis, we are in some way told how to act, behave or look like by some unknown force. We are either aware of it and choose to ignore it or we are controlled for the better part of our lives without even knowing it. The main purpose of the study, "Implications of gender bias in traditional media on the Namibian identity" was to find out whether media use had an effect on one's identity basically whether the media shapes a person's identity. The researcher's population was students who were given questionnaires and a look at two Namibian daily newspapers. The sample size was 100 respondents and two weeks long of two daily newspapers. The researcher used a purposive or judgmental sampling technique to pick the respondents of the study. To analyse the data, the researcher used manual data analysis as the information was not too much to handle Through the use of questionnaires that measured people's attitudes and opinions towards questions asked and a look at two Namibian daily newspapers, the study looked to find out whether people were aware of how much traditional media influences their day to day life or their behaviour in society. Results of the study which were presented in graphs and tables, suggested that most people are aware of this phenomenon and choose to ignore its effects as it has become normal for them.