The alternative press in Namibia 1960-1990

Abstract

Efforts made by Namibians at the level of the supersytructure to challenge the South African attempts at ideological control has enjoyed little attention in the literature on the decolonisation process. The present study attempts to lay a foundation for studies in this area... This study traces the emergence of alternative means of communication by colonised Namibians during the last three decades of colonialism. It attempts to lay groundwork for a historical-theoretical identity and understanding of the anti-apartheid publications (the alternative press) during the said period. It assesses the emergence and development of the alternative press and the context in which it emerged. It outlines its aims and objectives; assesses its content; evaluates the language and messages it carried. The study further identifies the target audience of the alternative press; highlights its ownership and operational and control structures, and analyses its journalistic practice and strategies. (From the introduction)