Investigating the impact of social media on quality of communication in Windhoek

Abstract

The study attempts to look into the topic of social media and the impact that it has on the quality of communication in Windhoek. Social media has emerged as the strongest tool/channel of communication in the 21st century not just in Namibia but across the entire universe and it has received massive heap of praise because of its incredible ability and capacity to spread messages in faster and effective ways among people which in contrary has not been the case in the former days of communicating through written letters which would take days and weeks and even months to reach the receiver. The study was formulated on quantitative method through the usage of questionnaires. The study conducted its questionnaires on 100 participants selected using purposive sampling of which 50 participants were from the University of Namibia (UNAM) and another 50 from the International University of Management (IUM). Among the 50 participants from either university, comprised of 40 students and 10 staff workers. The study outcomes revealed that 100 percent of the participants had perfect knowledge of what social media is about, indicating that they were all connected to various social media sites. However, there seems to be an imbalance among users with regards to social media usage pertaining to the fact that some respondents are left out due to certain limitations in connectivity, some of which are such as poor network connections and the unaffordability of social media tariffs. Despite this, social media usage in Windhoek has been highly anticipated with respondents forming a formidable opinion that despite some of its associated negativities and challenges, social media has indeed transformed communication and it has risen beyond limits to a point where they cannot imagine how life in the modern times would be without it.